2010 Winners

2009 Winners

1st place: ($25,000)

EcoFaeBrick

Prasetiya Mulya Business School, Indonesia

EcoFaeBrick, in conjunction with Faerumnesia, produces high quality and low price bricks by utilizing the abundant cow dung in Godean and Sayegan, Jogjakarta. The utilization of the cow dung will not only solve the hygiene problem but also reduce the exploitation of the un-renewable clay. The replacement of firewood with the cow dung methane biogas in the combustion process brings a lower production cost with a more environmental friendly process. EcoFaeBrick also empowers rural people through close partnership with local communities.

Using a business model which involves the housing developers, NGOs, and local communities, EcoFaeBrick builds a sustainable market demand to ensure an interesting financial return to the investors. The EcoFaeBrick’s expansion plan focuses on areas with rapid development and high concentration of cattle farm. EcoFaeBrick offers a feasible solution for rapidly developing areas not only in Indonesia but also in other emerging countries.

2nd place: ($10,000)

mPedigree Logistics

Dartmouth University Tuck School of Business

mPedigree Logistics provides pharmaceutical companies with robust anti-counterfeit solutions appropriate for emerging markets, with added value via mobile marketing and granular supply chain oversight. The WHO estimates that up to 30% of drugs sold in developing nations are fakes, containing little to no active ingredients or laced with malicious chemicals. The growing global counterfeit drug market is estimated to reach US $75 billion by 2010, forming about 10% of all global pharmaceutical trade. Our technology leverages the power of 4 billion cell phones worldwide. With our service, consumers can check their drugs before use with a simple text message. Genuine manufacturers can reclaim market share lost to counterfeiters while boosting sales with targeted advertisements at the point of purchase, a world-first innovation.

3rd place: ($5,000)

SolarCycle

George Washington University School of Business

SolarCycle's primary innovation is a low-cost reflective material made from used plastic bags and the interior of metalized chip bags that can replace mirrors in solar concentrating applications for developing countries. We've designed this product to help low-income urban Africans turn a local trash problem into a cheap, green and revolutionary new product that can assist rural people with both solar cooking and water pasteurization.

SolarCycle will address the staggering environmental damage and negative health effects caused by contaminated drinking water and indoor air pollution in the developing world with its two products. A solar cooker made from our material would be durable and the most affordable on the market. Additionally, we have developed a novel pasteurizer design that takes advantage of a large collection area made possible by the low cost of our material to purify water for an entire village for ten years for only $350.

Social Impact Assessment (SIA) Winner

BrightMind Labs ($5,000)

University of Auckland, New Zealand

There is fantastic educational gaming made for the likes of Nintendo. And it works. BrightMind Labs are applying these proven principles to meet psychological needs. By creating world-class, clinically robust computer games that young people actually want to play, they aim to bring the therapist’s couch into the living room. Immersive gaming will be developed for the likes of depression, anxiety and post-traumatic stress disorder. But first, BrightMind Labs will test and perfect their business model with their first product – a game created to teach children on the autistic spectrum to recognise and respond to emotions.